Our commitment revolves around the production of products without added sugars, without artificial flavors or colors and that are low in carbohydrates and rich in protein. That means our snacks are more expensive to make than many conventional brand products. We pay more to use premium ingredients like whey protein and sweeteners that cost more than traditional flours and sugars. When we talk about snacks, quality, flavor and health are three things with which we do not believe that we have to make concessions.